Playbooks
Start a print-on-demand store
Start a print-on-demand store: You sell designs on shirts and mugs with no stock: the printer only makes what is sold. 1) Choose a narrow audience with a strong identity, like a sport, a job or a hobby. 2) Make 10 designs that this group would wear with pride, and that do not copy anyone's brand or artwork. 3) Connect a print-on-demand service to a simple store, and order one sample.
The steps
- Choose a narrow audience with a strong identity, like a sport, a job or a hobby.
- Make 10 designs that this group would wear with pride, and that do not copy anyone's brand or artwork.
- Connect a print-on-demand service to a simple store, and order one sample.
- Check the sample and the shipping times yourself.
- Post your designs where that audience already spends time.
- Make more of what sells, and drop the rest.
Your first move in Cutline
Block an hour to choose your audience and write 20 slogan ideas.
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