Playbooks
Start a newsletter
Start a newsletter: An email list is an audience no algorithm can take from you. 1) Choose one topic and one reader, and describe the reader in one sentence. 2) Pick a free newsletter tool and set up a simple sign-up page. 3) Write three issues before you tell anyone.
The steps
- Choose one topic and one reader, and describe the reader in one sentence.
- Pick a free newsletter tool and set up a simple sign-up page.
- Write three issues before you tell anyone.
- Send it to 20 people you know who fit, and ask each what they would change.
- Post one useful idea from each issue where your reader spends time.
- Send it on the same day every week.
Your first move in Cutline
Block an hour to describe your reader and write the first issue.
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Make it a block
Add it to your week in Cutline: one click and the time is blocked.
Put it in your week
One click makes it a block in your Cutline week. Free.
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