Business models
The productized service business model
The productized service business model: you sell a service like a product: one fixed scope, one fixed price. Instead of writing quotes, you offer a set package, such as a monthly design subscription.
How it makes money
Instead of writing quotes, you offer a set package, such as a monthly design subscription. It is easier to sell and to repeat, and you can improve the process over time.
Real examples
- Design Pickle sells design work on a monthly plan.
- Many freelancers sell a fixed audit or a fixed website package.
The numbers to watch
- Hours spent per customer
- Profit per package
- Share of customers who come back
Who it fits
Freelancers who are tired of quoting, and who do similar jobs again and again.
What goes wrong
Customers ask for more than the package. Write down what is out of scope before you start.
Try it this week
Look at your last five jobs, and turn the most common one into a fixed offer.
Then give it a time: one block of 90 minutes this week, in your calendar. Our playbooks have the next steps for finding your first customers.
Questions
What is an example of the productized service model?
Design Pickle sells design work on a monthly plan.
What is the biggest risk with the productized service model?
Customers ask for more than the package.
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