Playbooks
Write hooks that stop the scroll
Write hooks that stop the scroll: The first second decides if anyone sees the rest. 1) Start with the result or the surprise, not the intro: "I made $600 from one DM", not "Hey guys". 2) Write ten hooks for the same video and pick the one you would stop for. 3) Say it and show it: the same words on screen and out loud in the first second.
The steps
- Start with the result or the surprise, not the intro: "I made $600 from one DM", not "Hey guys".
- Write ten hooks for the same video and pick the one you would stop for.
- Say it and show it: the same words on screen and out loud in the first second.
- In the edit, cut everything before the hook. Start mid-sentence if you have to.
- Keep a file of hooks. Every one that worked goes in it.
Your first move in Cutline
Plan it in a sentence: "hooks mon 13:30-14". Write ten, film the best three.
Ask an AI
Tap the box to copy the prompt. Put the answer in the block's notes.
Make it a block
Add it to your week in Cutline: the steps go into the block, so the next one is always written down.
Put it in your week
One click makes it a block in your Cutline week, with everything above inside the block. Free.