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Run a sales call that closes

Run a sales call that closes: Twenty minutes, mostly listening, and a clear yes or no at the end. 1) Before the call: write down three things you know about them and the one thing you need to find out. 2) Open with their goal: "What made you take this call?" Then listen, and write it down in their words. 3) Ask what it costs them to leave it as it is. The number they say is what your offer is worth to them.

Updated · 2 min read

The steps

  1. Before the call: write down three things you know about them and the one thing you need to find out.
  2. Open with their goal: "What made you take this call?" Then listen, and write it down in their words.
  3. Ask what it costs them to leave it as it is. The number they say is what your offer is worth to them.
  4. Say your offer in one sentence, with the price. Then stop talking.
  5. Ask: "Want to start?" On a yes, send the payment link while you are still on the call. On a no, ask what would make it a yes.

Your first move in Cutline

Make the payment link in Revenue before the call, so it is one paste away.

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