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Playbooks

Get your first 10 users

Get your first 10 users: Ten people using it for real beat a thousand visitors who leave. 1) Write down where your users already are: three communities, groups or places. 2) Show up as a person first: answer a question, share something useful. Then mention what you built. 3) Message people who have the problem. Ask for 15 minutes, not for a sign-up.

Updated · 2 min read

The steps

  1. Write down where your users already are: three communities, groups or places.
  2. Show up as a person first: answer a question, share something useful. Then mention what you built.
  3. Message people who have the problem. Ask for 15 minutes, not for a sign-up.
  4. Set up every user yourself, on a call. Watch where they get stuck and write it down.
  5. Fix the biggest stuck point every week. Ask every user who else should try it.

Your first move in Cutline

Plan it in a sentence: "user outreach weekdays 10-11, user calls tue thu 15".

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Add it to your week in Cutline: the steps go into the block, so the next one is always written down.

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