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Glossary

Streak, explained

A streak is the number of consecutive days you have done something, such as finishing at least one planned block. "Don't break the chain" is the idea of marking each day on a calendar so the growing chain motivates you to continue; it is often credited to Jerry Seinfeld, who has said he did not invent it.

Updated · 2 min read

What it means

A visible streak turns a habit into something you can lose, and people work hard not to lose things. It also makes progress concrete: 40 days is a fact, not a feeling.

How to do it in a calendar

An example

A writer's streak counts any day with a finished writing block, even 15 minutes. After 60 days the streak itself becomes a reason to write on tired days.

Common mistakes

Where it comes from

Lally, P., van Jaarsveld, C. H. M., Potts, H. W. W., & Wardle, J. (2010). How are habits formed: Modelling habit formation in the real world. European Journal of Social Psychology, 40(6), 998–1009.

Questions

What happens if I miss a day?

Restart the next day. In the research, a single missed day did not change how a habit formed. On Cutline the streak starts again; your hours and record stay.

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