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Glossary

Implementation intentions, explained

An implementation intention is a plan that says when, where and how you will act, in the form "when situation X arises, I will do Y". Peter Gollwitzer introduced the idea; a meta-analysis of 94 studies found a medium-to-large effect on reaching goals.

Updated · 2 min read

What it means

A goal says what you want ("get fit"). An implementation intention says exactly when and where it happens ("Monday, Wednesday, Friday at 07:00 at the gym on Main Street"). Deciding in advance removes the in-the-moment decision, which is where most plans fail.

How to do it in a calendar

An example

"Every weekday at 09:00 at my desk, I send 20 outreach messages before opening email." In Cutline that is one recurring block.

Common mistakes

Where it comes from

Gollwitzer, P. M., & Sheeran, P. (2006). Implementation intentions and goal achievement: A meta-analysis of effects and processes. Advances in Experimental Social Psychology, 38, 69–119.

Questions

How strong is the evidence?

Gollwitzer and Sheeran's 2006 meta-analysis of 94 independent tests found a medium-to-large effect (d = 0.65) on goal attainment.

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