# Write hooks that stop the scroll

URL: https://gocutline.com/playbooks/write-hooks/

Write hooks that stop the scroll: The first second decides if anyone sees the rest. 1) Start with the result or the surprise, not the intro: "I made $600 from one DM", not "Hey guys". 2) Write ten hooks for the same video and pick the one you would stop for. 3) Say it and show it: the same words on screen and out loud in the first second.

## The steps
1. Start with the result or the surprise, not the intro: "I made $600 from one DM", not "Hey guys".
2. Write ten hooks for the same video and pick the one you would stop for.
3. Say it and show it: the same words on screen and out loud in the first second.
4. In the edit, cut everything before the hook. Start mid-sentence if you have to.
5. Keep a file of hooks. Every one that worked goes in it.

## Your first move in Cutline
Plan it in a sentence: "hooks mon 13:30-14". Write ten, film the best three.

## Ask an AI
Tap the box to copy the prompt. Put the answer in the block's notes.

```prompt
My video is about [topic] for [who]. The main point: [point]. Write 10 hooks of under 12 words that would make my audience stop scrolling: a result, a mistake, a question, a number and a contrast, two of each. Nothing I cannot back up.
```

## Make it a block
[Add it to your week in Cutline](https://app.gocutline.com/?lib=playbooks/write-hooks): the steps go into the block, so the next one is always written down.

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Facts: https://gocutline.com/facts/ · Updated 2026-11-06