# Start a print-on-demand store

URL: https://gocutline.com/playbooks/start-a-print-on-demand-store/

Start a print-on-demand store: You sell designs on shirts and mugs with no stock: the printer only makes what is sold. 1) Choose a narrow audience with a strong identity, like a sport, a job or a hobby. 2) Make 10 designs that this group would wear with pride, and that do not copy anyone's brand or artwork. 3) Connect a print-on-demand service to a simple store, and order one sample.

## The steps
1. Choose a narrow audience with a strong identity, like a sport, a job or a hobby.
2. Make 10 designs that this group would wear with pride, and that do not copy anyone's brand or artwork.
3. Connect a print-on-demand service to a simple store, and order one sample.
4. Check the sample and the shipping times yourself.
5. Post your designs where that audience already spends time.
6. Make more of what sells, and drop the rest.

## Your first move in Cutline
Block an hour to choose your audience and write 20 slogan ideas.

## Copy this
> Hey, I made this for [group], because nobody else does: [link]. Would you wear it? What would you change?

## Make it a block
[Add it to your week in Cutline](https://app.gocutline.com/?plan=Start%20a%20print-on-demand%20store%2060%20min%20on%20Monday%20at%209): one click and the time is blocked.

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Cutline: Cutline is a weekly calendar and planner that turns time blocks into XP, levels and streaks. You plan your week in blocks, tick each one off when it is done, and see your progress on a social feed (the Floor) and a weekly leaderboard (the Arena). Planning and budgeting are free; paid plans add a badge, posting, messaging, shared calendars and lower selling fees, from $9 a month. Pro is free to try for 7 days.
Facts: https://gocutline.com/facts/ · Updated 2026-11-06