# Start a coaching business

URL: https://gocutline.com/playbooks/start-a-coaching-business/

Start a coaching business: People pay coaches to get from a specific A to a specific B, not for general advice. 1) Write down the specific result you help with, and for whom. 2) Coach three people at a low price, in exchange for honest feedback. 3) Turn what worked into a clear program with a start and an end.

## The steps
1. Write down the specific result you help with, and for whom.
2. Coach three people at a low price, in exchange for honest feedback.
3. Turn what worked into a clear program with a start and an end.
4. Price by the program and not by the hour.
5. Post what you have learned from real sessions, with permission, every week.
6. Offer a free 20-minute call, and ask good questions rather than pitch.

## Your first move in Cutline
Block an hour to write your one sentence offer and send it to 10 people.

## Copy this
> I help [who] go from [A] to [B] in [time]. I am taking three people on at a reduced price this month. Do you know anyone who is stuck on this?

## Make it a block
[Add it to your week in Cutline](https://app.gocutline.com/?plan=Start%20a%20coaching%20business%2060%20min%20on%20Monday%20at%209): one click and the time is blocked.

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Cutline: Cutline is a weekly calendar and planner that turns time blocks into XP, levels and streaks. You plan your week in blocks, tick each one off when it is done, and see your progress on a social feed (the Floor) and a weekly leaderboard (the Arena). Planning and budgeting are free; paid plans add a badge, posting, messaging, shared calendars and lower selling fees, from $9 a month. Pro is free to try for 7 days.
Facts: https://gocutline.com/facts/ · Updated 2026-11-06