# Ship something every week

URL: https://gocutline.com/playbooks/ship-every-week/

Ship something every week: A product grows in small releases you can show, not in one big launch. 1) On Monday, pick the one thing that ships by Friday. Small enough to finish, big enough to show. 2) Cut it in half if it does not fit in this week's blocks. 3) Build in long blocks: two hours with notifications off beat six interrupted ones.

## The steps
1. On Monday, pick the one thing that ships by Friday. Small enough to finish, big enough to show.
2. Cut it in half if it does not fit in this week's blocks.
3. Build in long blocks: two hours with notifications off beat six interrupted ones.
4. Ship it on Friday, even if it is not perfect. Tell your users what changed.
5. Write down what users said about it. That decides next Monday's thing.

## Your first move in Cutline
Plan it in a sentence: "build weekdays 9-11, ship fri 15-16".

## Ask an AI
Tap the box to copy the prompt. Put the answer in the block's notes.

```prompt
I am building [product] for [who]. Here is my list of ideas: [list]. Help me pick the one thing I can build and ship by Friday in [hours] hours, cut it in half if it is too big, and write the short note I send users when it is out.
```

## Make it a block
[Add it to your week in Cutline](https://app.gocutline.com/?lib=playbooks/ship-every-week): the steps go into the block, so the next one is always written down.

---
Cutline: Cutline is a weekly calendar and planner that turns time blocks into XP, levels and streaks. You plan your week in blocks, tick each one off when it is done, and see your progress on a social feed (the Floor) and a weekly leaderboard (the Arena). Planning and budgeting are free; paid plans add a badge, posting, messaging, shared calendars and lower selling fees, from $9 a month. Pro is free to try for 7 days.
Facts: https://gocutline.com/facts/ · Updated 2026-11-06