# Run a sales call that closes

URL: https://gocutline.com/playbooks/sales-call-that-closes/

Run a sales call that closes: Twenty minutes, mostly listening, and a clear yes or no at the end. 1) Before the call: write down three things you know about them and the one thing you need to find out. 2) Open with their goal: "What made you take this call?" Then listen, and write it down in their words. 3) Ask what it costs them to leave it as it is. The number they say is what your offer is worth to them.

## The steps
1. Before the call: write down three things you know about them and the one thing you need to find out.
2. Open with their goal: "What made you take this call?" Then listen, and write it down in their words.
3. Ask what it costs them to leave it as it is. The number they say is what your offer is worth to them.
4. Say your offer in one sentence, with the price. Then stop talking.
5. Ask: "Want to start?" On a yes, send the payment link while you are still on the call. On a no, ask what would make it a yes.

## Your first move in Cutline
Make the payment link in Revenue before the call, so it is one paste away.

## Copy this
> So you want [their goal], and right now [their problem] costs you [their number]. I do [offer] for [price], done by [date]. Want to start?

## Ask an AI
Tap the box to copy the prompt. Put the answer in the block's notes.

```prompt
I have a sales call with [who] about [my offer and price]. What I know about them: [notes]. Give me five open questions to understand their problem, one sentence to say my offer and price, and honest answers to the three objections they are most likely to raise. No pressure tactics.
```

## Make it a block
[Add it to your week in Cutline](https://app.gocutline.com/?lib=playbooks/sales-call-that-closes): the steps go into the block, so the next one is always written down.

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Facts: https://gocutline.com/facts/ · Updated 2026-11-06